Home Reach

It’s all about making your homes more affordable, to more buyers.

Working in partnership with national, regional and local housebuilders to deliver Home Reach, a scheme which allows housebuilders to make existing private home more affordable by enfranchising the market with lower deposit and income requirements.

Looking to buy a home with Home Reach?

Visit Home Reach

Currently partnering with over 120 housebuilders and live on 250+ sites across England.

Looking for a partner on your S106 requirements? – Find out why Home Reach could be your perfect solution

Contact Home Reach

How does it work?

Step One

Working with the Home Reach Partnership and Acquisition teams to identify the homes which would be suitable for Home Reach

Step Two

Enter into an agreement with heylo to place the homes into the Home Reach scheme

Step Three

heylo will train, guide and support the sales and marketing teams. Our sales and marketing teams will be on hand throughout the Home Reach journey

Step Four

heylo markets the homes along side you, so you benefit from an enhanced market position and exposure

Step Five

Customer reserves a home, using your existing customer journey

Step Six

Progress the sale, in the same way as an open market

Step Seven

On completion, receive 50% of the OMV from the purchaser and 60% of the remaining 50% from heylo - equivalating to up to 95% of OMV (up to 90% if S106)

Step Eight

Customer moves in and is looked after by the customer care team and NHBC warranty

Why partner with Home Reach

Fully supported by mortgage lenders due to low capital/equity deployment and low default risk

Increase enquiries, site visitors and additional lead generation for outright sales

Reconnects and re-engages longer running and legacy schemes with the local market

Supported by the HBF, inclusion of Home Reach in the customer satisfaction surveys towards its members star rating – as housebuilder customer journey remains the same

Preferred option to underpin sales volume and offset sales risk than a ‘bulk investor deal’ with the additional benefit of having more owners than renters on site

Provides more effective and appealing marketing routes through property portal search engine and visually strong offers for potential buyers through reduced percentage of ownership

Proven to assist buyers to purchase and trade up to the right size home, that fits and accommodates their family’s need

Provides additionality by widening your customer base, including access to supplementary markets such as rental sector and cash purchasers

Less upfront purchase costs for customers including Stamp Duty and reduced deposits easing entry into home ownership

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Home Reach in action

Greg Fitzgerald

Chief Executive Officer

Vistry Group PLC

“Affordability and delivering quality homes with a broad mix of tenures is embedded in our sustainability strategy, so working with partners such as heylo is absolutely at the heart of what we do.

We have developed a great relationship with the team, which has already seen hundreds of happy customers moving into our homes across the country, and we look forward to continuing to work together to make a difference for those individuals and families striving to get the keys to their dream homes.”

“We are currently working with heylo housing’s team on a project in Lytham. The scheme would have not taken place had it not been for heylo commercial and pragmatic approach.

From the outset and at inception of the scheme, heylo officials were supportive and positive. That approach has continued throughout and the various areas (sales, marketing, administration, legals, executive etc. have all been extremely helpful leading to the success of the project.

Furthermore, heylo housing have also worked well with the other stake holders such as Homes England and Fylde Council.

Most of all, the environment created has enabled five (so far) people (a nurse, electrician, teacher, an undertaker’s apprentice and administrative clerk) to ‘get on the property ladder’.”

“We’ve recently engaged with heylo housing and their Home Reach Shared Ownership product. Having worked with them over a couple of our sites so far, we’ve already seen the benefit of opening the market to a different pool of buyers, and in turn have seen an increase of foot traffic from an area of the market we weren’t always able to obtain.

Given the success of the product with Hilbre Homes, we’re keen to engage with heylo long term to assist us in the sales of this nature and can clearly see the product helps those that were originally struggling to get a foot on the property ladder.

The teams we’ve been working with are well versed in the area of the market they operate within and form a great support structure for any housebuilder wanting to engage working in partnership with them.”

“There’s no doubt in our minds that the Home Reach scheme has greatly benefited our customers and diversified the product we’re able to offer them...

With the current Help to Buy scheme coming to an end in 2021, prospective buyers have responded so well to the alternative opportunities provided by Home Reach. We’ve noted that some wouldn’t have been able to afford a mortgage using Help To Buy, but the Home Reach scheme enabled them to get on the ladder...

From a business perspective, Home Reach has supported us from the very beginning, providing first rate training for our sales teams. Their help in facilitating necessary plot swaps is something else we greatly appreciate, as it enables us to respond flexibly to a lack of availability while still addressing the needs and wants of the customer."