Home Reach Flex
It’s all about making your homes more affordable, to more buyers.
Looking to buy with Home Reach Flex?
Looking for an alternative to Help to Buy?
Find out why Home Reach Flex could be your perfect solution
How does it work?
Step One
Working with the Home Reach Flex Partnership and Acquisition teams to identify the sites which would be suitable for Home Reach Flex
Step Two
Enter into an agreement with Heylo to place the sites into the Home Reach Flex scheme
Step Three
Heylo will train, guide and support the sales and marketing teams. Our sales and marketing teams will be on hand throughout the Home Reach Flex journey
Step Four
Heylo markets the homes along side you, so you benefit from an enhanced market position and exposure
Step Five
Customer reserves a home, using your existing customer journey
Step Six
Progress the sale, in the same way as an open market
Step Seven
On completion, receive 50% of the OMV from the purchaser and 60% of the remaining 50% from Heylo - equivalating to up to 95% of OMV (up to 90% if S106)
Step Eight
Customer moves in and is looked after by the customer care team and NHBC warranty
Why choose Home Reach Flex
Fully supported by mortgage lenders due to low capital/equity deployment and low default risk
Increase enquiries, site visitors and additional lead generation for outright sales
Reconnects and re-engages longer running and legacy schemes with the local market
Supported by the HBF, inclusion of Home Reach in the customer satisfaction surveys towards its members star rating – as housebuilder customer journey remains the same
Preferred option to underpin sales volume and offset sales risk than a ‘bulk investor deal’ with the additional benefit of having more owners than renters on site
Provides more effective and appealing marketing routes through property portal search engine and visually strong offers for potential buyers through reduced percentage of ownership
Proven to assist buyers to purchase and trade up to the right size home, that fits and accommodates their family’s need
Provides additionality by widening your customer base, including access to supplementary markets such as rental sector and cash purchasers
Less upfront purchase costs for customers including Stamp Duty and reduced deposits easing entry into home ownership
Find out more about using Home Reach Flex
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